5 ways blogs can benefit your brand

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Everyday there are more companies that trust bloggers to build their brand reputation. Blogs are a powerful tool to connect brands with their markets, introducing interesting products or services to their readers and making recommendations based on their personal experiences.

There many ways blog features can benefit your brand, but these are, in my opinion, the top 5 benefits of trusting your brand to bloggers:

 

REACH

According to researches 77% of Internet users read blogs*. Each reader reads between 5-10 blogs per day. Blogs receive thousands of visitors every day and can connect your brand with large audiences.

 

MARKET SEGMENTATION

Blogs enable businesses to better target their products at the right customers. Blogs are usually able to provide geographic, demographic, behavioural and psychographic information on their readers. When selecting a blog to promote your brand don’t just make that decision based on their number of monthly visits, look at their reader’s profiles and decide whether their audience is similar to your target market.

SEARCH ENGINE OPTIMIZATION

Getting featured by certain number of blogs is an effective way to increase your link popularity, with a positive impact in your search engine ranking. Also, keywords in blogs drive quality traffic from search engines to your website.

INFLUENCE MARKETING

According to some US researches 81% of blog readers trust their favourite blogger’s advises** and 61% of consumers have made a purchase based on the recommendation of a blog post**. Bloggers can try products and make recommendations based on their own experiences and opinions. Those recommendations are read by thousands of readers, and the majority of them will trust the blogger.

CONTENT MARKETING

Bloggers can turn content into marketing materials, making this content relevant, valuable and interesting to their readers. Engaged readers will comment, like or share the blog post on their social media.

Related articles

6 WAYS TO PROMOTE YOUR BUSINESS IN BLOGS

* Source: The West Program  
** Source: BlogHer

OTHER SOURCES

• Magnet Social Media " 15 Blogger Statistics 2013
• Digital Information World "Your Company needs a coporate blog"